Aberdeen Schools Go Green to Go Yellow
08/05/08
Schools across Aberdeen are urging households to help them win cash prizes and raise money to plant native trees - by simply recycling their old Yellow Pages directory.
For 6 weeks from May 21, the youngsters will be taking part in the Yellow Woods Challenge – a simple, educational and fun environmental campaign run by Yellow Pages, working with the Woodland Trust and Aberdeen City Council.
Schoolchildren will be encouraging residents to recycle the bulk of their old Yellow Pages directory. The pupils are asking residents to give their school the signed, old front covers to be counted before they are recycled. Schools that collect the highest number of old directory covers per pupil will be awarded a share of £700 cash prizes from Yellow Pages in the recycling competition.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “The Yellow Woods Challenge is a simple and fun way of engaging schoolchildren and local residents of Aberdeen in a worthwhile environmental activity.”
For every pound awarded to schools, Yellow Pages will give a matching pound to the Woodland Trust to help plant and care for new woodland across the UK.
For further information, contact Linda Jordinson, Aberdeen City Council, on 01224 489 346 or call Dawn Trundle, Aberdeen City Council, on 01224 489 349.
Yellow Woods Challenge
The Yellow Woods Challenge is run by Yellow Pages, working with the Woodland Trust and more than 100 local authorities across the UK. The Challenge aims to recycle old Yellow Pages directories and save landfill; educate children about the environment and support the Woodland Trust's ‘Tree For All’ tree planting campaign.
Schools recycling the highest number of old Yellow Pages directories per pupil win cash prizes. Locally, £700 will be shared by winning schools. Nationally, a prize fund of £12,250 will reward recycling, community involvement, education in action and recycled artworks. For every pound Yellow Pages awards to schools in cash prizes, a matching pound is given to the Woodland Trust.
For further details, visit: www.yellow-woods.co.uk, email: yellow.woods@yellgroup.com or call 0118 950 6724.
Yellow Pages
The paper used for Yellow Pages directories in the UK contains 51% recycled fibre plus wood fibres from forestry waste, sourced from sustainably managed forests in Finland. The paper is white and printed with a yellow colour wash. Old Yellow Pages directories can be recycled into cardboard, animal bedding, egg boxes, packaging and insulation materials and newsprint.
Yellow Pages directories are published by Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America.
Woodland Trust
The Woodland Trust is the UK’s leading woodland conservation charity. It has 300,000 members and supporters. The Trust has four key aims: i) No further loss of ancient woodland; ii) Restoring and improving the biodiversity of woods; iii) Increasing new native woodland; iv) Increasing people’s understanding and enjoyment of woodland. Established in 1972, the Woodland Trust now has over 1,000 sites in its care covering approximately 20,000 hectares (50,000 acres). Access to its sites is free. Further news can be found at www.woodland-trust.org.uk/yell
The Woodland Trust's ‘Tree For All’ campaign grew from a simple vision – that every child should have the chance to plant trees. The most ambitious children's tree-planting project ever launched in the UK, it will help plant 12 million trees giving one million children the chance to make a positive difference. For further details, visit: www.treeforall.org.uk
If you have any queries regarding this, or any other news story, please contact Aberdeen City Council on: 01224 522000.
