- Public Art Aberdeen
- What is Public Art?
- Case Studies
- Contact Public Art Aberdeen
- Public Art Toolkit
- Stage 1 - Developing the Project
- Stage 2 - Activating the Project
- Stage 3 - Creating the Project
- Stage 4 - After the Project
- Public Art Fund and News
2.4 Consider the marketing / communication opportunities
Effective marketing and communication is vital for the success of a public art project or temporary event, whether your intended audience is local community, city wide, tourists or a combination. When you are producing work in the public realm good communication is extremely important to get across the projects vision, especially if your project will include public consultation, engagement, participation or celebration. A clear plan of communication can make the difference between a project being embraced and championed to ignored or forgotten.
There are several methods and tools for communicating your project and they all have several advantages and disadvantages as well as cost and time implications. Choosing which is right for your project as well as when to implement them should be considered at early stage within the planning process to ensure sufficient time to communicate properly. These tasks and responsibilities should form part of the projects Marketing and Communication Plan (2.2).
Marketing and communication plan
Drawn up advertising plan with dates for key milestones
Artwork/ images for publicity material
Collating branding (including funders)
Invitations (who, why, what and when)
Contacting the media (press, television and radio)
Print and documentation
For further information on marketing and social networking see -
http://www.culturalenterpriseoffice.co.uk (information / marketing)
http://www.ganeaudiences.co.uk (resources /tip sheets / social networking