1.5 What are the desired outcomes?


Having discussed why the project is being developed in 1.1 and 'What is the site' in 1.2, the possibilities of artistic approach need to be defined.

What kind of artist does the project need?

  • Artist as creative instigator and maker - the artist will be personally responsible for the initial concept created around the guidance framework, the design stages, production, delivery and installation, working with the commissioner and any supporting professionals.
  • Artist as designer - the artist produces the specific concept and design and the fabrication/installation is carried out by a manufacturing company.
  • Artist as part of a design team - the artist is employed to join an existing design team as part of a larger development scheme or creative project, to create a new specific visual approach.
  • Artist group - the creative input is delivered as part of a collective approach from artists with different practical skills or who have a team led method of interaction.
  • Artist in a residence - the artist is placed within the community where the art work is to be carried out on a residential basis.Therefore the project will have a greater emphasis on research, connection with the community and specificity to site.The residency can be structured with either a specific or open brief, but in either case it is recommended that a good support system is put into place so that the artist never feels isolated within the new space.
  • Artist as educator - the artist is employed to work with an existing community (eg. school) or to create a new community opportunity, where training or the sharing of knowledge is a key part of the creative process.This artist may work in isolation or link this work with any of the above methods.
  • A lead artist - the artist is employed at an early stage in the project development to manage / research the public art element of a project and how it relates to multiple sites or artists. The lead artist may also be commissioned to create their own work.They should have experience in some or all of the following areas: planning programmes, consultation with design teams and partners, preparing artist briefs, short lists and recruitment, managing, monitoring and evaluating a project, organising media and promotional elements, managing budgets.


Then the desired outcome needs to be aligned with the type of artist that is commissioned and what the physical outcome may be.Questions that need to be asked include.

  • What kind of artistic practice is desirable for the project?
  • Is the artist free to explore an appropriate approach to the project or is there a specific set of creative guidelines that must be followed?
  • Is this a temporary or permanent commission?
  • How important is the relationship of the working process to the final outcome?
  • Should the outcome be 3-dimensional, 2-dimensional, time based, or a combination?
  • Is the artist's role collaborative - either with other creative makers or the community?
  • What materials are appropriate for the site?
  • In the first instance, is the work to have a local community, city wide, or national connectivity?
  • In all instances the defined artist focus and the commissioners' focus have to be aligned and roles clearly communicated.