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Aberdeen's Purple Flag success marked at reception

03/03/14

Aberdeen's Purple Flag success has been marked at a reception hosted by Lord Provost George Adam.

Flying the flag for Aberdeen City centre are, L-R-  Councillor Angela Taylor ,Geoff Cooper (Director of Aberdeen Inspired),Chief Suprintendent Adrian Watson (Police Scotland) & Susan Bree ( Chief Executive Aberdeen Inspired). The award - a national accreditation recognising city and town centres that excel in managing the night time experience - was bestowed on the city last year making it the first in Scotland to achieve such status.

Much like the Blue Flag award for exemplary beaches, the Purple Flag scheme is an accreditation by the Association of Town and City Managers (ATCM).

Backed by Government, police and business, as well as sponsors Diageo Great Britain, the scheme looks at the wellbeing, movement, appeal and sense of place within a city centre, with successful candidates able to showcase a range of initiatives aimed at attracting visitors to the area during the evening and night.

Purple Flag assessors visited Aberdeen last year to scrutinise the city nightlife, and were impressed with what they saw.

Aberdeen's bid to be accredited was led by the Business Improvement District (BID) Aberdeen Inspired with support from Aberdeen City Council, Police Scotland, Unight and other organisations.

On Friday 28 February, Aberdeen Lord Provost George Adam hosted a reception to acknowledge the hard work of all involved in helping to attain the prestigious award.

The Lord Provost said: "The achievement of Purple Flag status is fantastic for the city and I commend the outstanding work and effort that was put in by all organisations who worked together to make their vision a reality.

"The concentrated approach to maintaining an excellent night time experience for all those visiting the city centre at this time is there for all to see.

"I was thrilled to personally say thank you to all those involved with the bid; it is an achievement that everyone can be massively proud of."

Susan Bree, chief executive of Aberdeen Inspired, added: "Bolstering Aberdeen's night time economy plays a vital role in Aberdeen Inspired fulfilling its overall objectives.

"To do that, we have to encourage more people to visit and use the city centre area and a major part of this is providing a safe and secure environment to do so. Marischal lit up for the event.

"Aberdeen Inspired has, and will continue to, invest significantly in an effort to meet those aims.

"Fostering relationships with a number of parties in an effort to look after those with a vested interest in the city is also incredibly important and I think the Purple Flag award shows the real benefit of efficient partner working."

Local police commander for Aberdeen city division, chief superintendent Adrian Watson said: "The award is a massive endorsement of the very strong and effective partnership relationships which have developed.

"We have a very clear collaborative focus on safety and ensuring that Aberdeen continues to be one of the most vibrant and welcoming cities in the country.

"To illustrate the level of joint working, there have been at least 80 separate partnership groups ranging from public, private and voluntary sectors all playing their part to embrace the safety message."

Aberdeen Inspired is the banner under which the Aberdeen Business Improvement District (BID) operates.

It is a business-led initiative within the city centre in which levy payers within the BID zone contribute. Proceeds are used to fund projects designed to improve the business district.