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Safer Aberdeen app secures national award
A mobile phone application designed to help people stay safe in Aberdeen has scooped a national award.
The Safer Aberdeen app, which contains a broad range of safety tips and advice, as well as information about where to get help and advice when you need it, took the Innovative Media Campaign prize at the National Safer Communities Awards.
The awards celebrate the vital work public, private and third sector organisations undertake to make Scotland a safer place to live, work and visit.
Safer Aberdeen is a specially developed council-led initiative focussing on crime prevention. The Safer Aberdeen team created the app for those who like enjoy a good night in Aberdeen and crammed it with useful tips and advice to help users get the most from their night out and most of all stay safe.
The app provides community safety messages in an easily accessible, readily at hand format. Amongst other things it:
encourages sensible use of alcohol and promote an ethos of looking after each other on a night out;
reduce incidents of assault caused by excessive use of alcohol;
promotes and encourages the use of safe transport routes home;
provides advice and support links regarding domestic abuse;
promotes and guides vulnerable people to where to find and use taxi marshals, street pastors, pissoirs and night time bus ranks;
provides an easy to use alcohol units calculator;
provides fire safety message about frying food after using alcohol; and
promotes the city's Best Bar None Award winning licensed premises.
A promotional video explaining the Safer Aberdeen app's purpose and content was produced by the team and launched on Youtube, ACC Facebook and the Community Safety Facebook page.
The app uses innovative marketing techniques to reach Safer Aberdeen's target audience and increase visits to its Facebook pages, which saw a huge rise in the number of hits following the launch, and to provide useful advice which can be readily at hand.
Head of Housing and Community Safety Donald Urquhart said: "The Safer Aberdeen team is delighted to have won the Innovative Media Campaign Award, which recognises the efforts which have been put into finding an innovative and effective way of connecting with people and helping them to stay safe particularly when out in the city centre at night.
"We've had really positive feedback about the Safer Aberdeen app, including from young people to senior citizens who told us they encouraged their grandchildren to download it to help keep them safe.
"This award is a fantastic seal of approval for our award which is helping people to stay safe in Aberdeen on a daily basis."
Licensees, particularly those who had been part of the Best Bar None Award scheme, noted their customers had been enthused by a smartphone app and this has raised awareness about the BBN awards too.
The launch of the Safer Aberdeen app generated a huge increase in the number of hits to Safer Aberdeen's community safety Facebook page.
The app is free to download for Apple and Android devices.